Viveka Nand

An organic growth strategist with over 12 years of experience helping global and fast-growing brands turn SEO into their most profitable customer acquisition channel.

Actively follow the evolving SEO landscape — from Google algorithm updates and AEO/GEO best practices to advancements in AI-driven content creation and international SEO.

Content Gap Dominance: Steal 22% of Competitor Traffic in 90 Days

Content Marketing, SEO | By | May 2, 2025 | 14 minutes of reading

Last year, I helped an ecommerce client implement a content gap strategy that increased their organic traffic by 22% in just 90 days. They weren’t doing anything revolutionary-they simply identified what their competitors were ranking for that they weren’t, and created better content to fill those gaps. Content gap analysis isn’t just another SEO buzzword.

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90-Day Content Gap Blueprint

2025 SEO Wars: Win Zero-Click Searches with AI & Community-Driven Content

AEO, SEO | By | April 27, 2025 | 10 minutes of reading

Imagine this: You’ve spent months optimising a blog post for “best CRM software,” only to watch it languish on page 2. Meanwhile, a competitor’s tool appears in Google’s AI Overview with a 43% click-through rate, without a single backlink. Welcome to the zero-click reality, where 61% of searches now end without a website visit. By 2025, organic

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SEO Trends 2025

From Dead Stock to Cash Cow: How to Make Your Product Pages Rank & Convert

SEO | By | April 27, 2025 | 9 minutes of reading

Did you know ecommerce stores lose ₹15.6 crore annually due to product pages that don’t rank or convert? With 68% of online experiences starting with a search engine, poorly optimised pages are literal money pits. Let’s transform your catalogue into a 24/7 sales engine. Ecommerce founders often treat product pages as digital shelf labels—static, uninspired,

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Product Pages SEO

The CFO’s Favorite Marketing Channel: How to Prove SEO ROI

SEO | By | April 17, 2025 | 5 minutes of reading

In the battle for marketing budget, one question reigns supreme: “What’s the return on investment?” While paid channels offer immediate visibility into performance, organic search has traditionally struggled to demonstrate its financial impact—until now. Today’s sophisticated analytics and attribution models have transformed SEO from a mysterious “nice-to-have” into a measurable, revenue-generating powerhouse that even the

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How to Scale Organic Growth Before Your Next Funding Round

AEO, SEO | By | April 14, 2025 | 5 minutes of reading

As the digital landscape continues to evolve, startups that adapt quickly to new trends and technologies will be better positioned to achieve long-term success. By prioritizing organic growth now, you’ll not only secure a stronger financial future but also build a loyal customer base that will support your business through its next stages of development.

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